Some Great Visual Merchandising Tips for Retailers
Nothing can beat the feeling of going to a clean building with a good outfit and polished fixtures immediately you go into a store. It is said that at least 90% of the brain is visual and thus, it occurs that retail focuses on proper merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
Powerful store displays are where it all starts. A well-made and inspiring outfit on the mannequin draws the attention of shoppers who will look at it. While it could begin with the beautiful outfit on the mannequin, the whole store is an opportunity. Consider the floor’s layout. Is your store using the space to draw different clients to pick many pieces?
One of the most underused fixtures in the store is Gondola shelves. Even though gondola shelves are quite heavy, gondola shelving parts might be used to customize them so as to use the space correctly. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. As an example, maybe the mannequin has a gorgeous blouse and trouser combination on it. Employ the gondola shelves to display these shorts which could go well with the blouse. On the other hand, you can display more casual pants which can match with the blouse.
When it concerns visual merchandising, the magic number is three. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry affects our attention span subconsciously. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. There is a reason behind this. Asymmetry attracts our attention to the outfits being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light not only brings out the details of accessory or lighting but a lot more. Our perception and mood might be affected by a particular lighting. Retailers can utilize retail lighting to motivate sales by creating an atmosphere. For example, a few fixtures have an enhanced appearance in a certain light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Rather than hiding the cost, try to include the price points in the product display. They are an excellent idea and typically, the customer is seeking for price points. Display deals near the front door draw shoppers to the shop. To display the prices, use merchandising tactics. You can even place the price point of a high-ticket item at the front and center.
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